For a couple who found love on Bigg Boss 9, got married and later welcomed their first child, Prince Narula and Yuvika Chaudhary have had their fair share of relationship headlines.
But when fans noticed that the couple had unfollowed each other on Instagram in July 2026, the internet immediately assumed the worst.
Had Prince and Yuvika finally called it quits?
Was their marriage heading towards divorce?
Or was there something else happening behind those carefully watched Instagram profiles?
As it turns out, there was a major twist to the story.
Prince Narula and Yuvika Chaudhary Unfollowed Each Other — And Fans Panicked
The drama began when eagle-eyed social media users noticed that Prince and Yuvika were no longer following each other on Instagram.
Considering their history of relationship rumours, the move was enough to send fans into detective mode.
Within hours, speculation about trouble in their marriage began spreading online. Some wondered whether the couple had separated, while others connected the unfollow to the disagreements they had publicly discussed in the past.
But there was one important detail: neither Prince nor Yuvika had announced a separation.
In fact, their social media profiles still carried traces of their relationship. Prince’s profile continued to feature Yuvika’s name, while old photographs and videos of the couple had not suddenly disappeared.
So, what was really going on?
The Big Twist: Was The Unfollow Reason
This is where the story takes an unexpected turn.
According to reports, the entire follow-unfollow drama was connected to a promotional campaign for an app.
Yes, the Instagram unfollow that had fans wondering whether a celebrity marriage was falling apart was reportedly part of a brand integration designed to create curiosity and drive attention towards the campaign.
And honestly, it worked.
The moment fans noticed the couple had stopped following each other, social media did what social media does best — it started talking.
Relationship rumours began circulating, fans started analysing their old posts and the couple’s names were suddenly everywhere.
What looked like a personal marital crisis was actually connected to a promotional strategy.
Prince and Yuvika Played Along With the Drama
The couple eventually appeared together in a video that addressed the growing speculation.
Prince began the video by discussing the rumours, before Yuvika entered the scene and the two staged a playful disagreement.
The setup was deliberately designed to resemble the kind of couple fight that fans had been speculating about.
But the message behind it was clear: the divorce rumours were not true.
A Love Story That Began on Bigg Boss
Prince and Yuvika’s story goes back to Bigg Boss 9, where they first met in 2015.
What started as a friendship inside the reality-show house eventually developed into a relationship outside the show.
Prince proposed to Yuvika in 2018, and the couple tied the knot in October that year.
They later appeared together on Nach Baliye 9, where their chemistry once again became a talking point and they eventually lifted the winner’s trophy.
In October 2024, they welcomed their daughter, Ikleen Narula, adding another chapter to their relationship.
So, after years of watching their relationship unfold publicly, fans were naturally quick to worry when their Instagram connection suddenly disappeared.
The Instagram Unfollow Was More Than It Looked
Celebrity relationships and social media have become almost impossible to separate.
For fans, an unfollow can look like a breakup announcement.
For celebrities and brands, however, it can also become a marketing tool.
In Prince and Yuvika’s case, the move reportedly generated exactly the kind of curiosity that a promotional campaign needs.
Fans talked.
Social media reacted.
The rumours spread.
Yuvika later revealed that she was not initially aware of the unfollowing strategy. When she eventually found out, she reportedly scolded the team, making it clear that she wasn’t entirely happy with the idea of using something as personal as their relationship to create buzz.
However, with a considerable amount of money involved and several people already connected to the campaign, she eventually agreed to be a part of it.
At the same time, Yuvika understands how seriously fans take their relationship and how emotionally connected people are to their love story.
For her, and for their fans, Prince and Yuvika’s relationship is much more than just an Instagram follow or unfollow, which is why she reportedly wasn’t completely comfortable with the strategy despite eventually going along with it.
So, did Prince Narula and Yuvika Chaudhary really unfollow each other because they were splitting up?
Apparently not. What looked like a celebrity breakup saga was reportedly a brand integration one that created plenty of buzz.
