Presley Gerber, the son of supermodel Cindy Crawford and businessman Rande Gerber, has died at the age of 27. Gerber died on September 20, 2026, at a rehabilitation facility in Los Angeles, according to records from the Los Angeles County Medical Examiner and reports from major news organizations. His family has confirmed his death and asked for privacy as they deal with what they described as an extremely difficult and painful time.
The cause of death has not been publicly disclosed. Initial reports said an autopsy had not yet been completed, and authorities had not listed a cause of death. Because the medical examiner has not established a cause, there is currently no basis for linking his death to any particular medical condition, treatment, substance or circumstance.
Presley Gerber was known to the public not only as Cindy Crawford’s son, but also as a model who began working professionally as a teenager. He signed with IMG Models at 15 and later appeared in campaigns and fashion projects involving brands including Calvin Klein and Dolce & Gabbana. He also shared the spotlight with his mother and younger sister, Kaia Gerber, in fashion and advertising projects.
In his later years, Gerber also became increasingly open about mental health, addiction and recovery, using social media to discuss experiences that are often kept private. His public advocacy, including his “Mental Health Mondays” initiative, became an important part of his identity beyond modeling.
Presley Gerber Dies at 27 in Los Angeles
The death of Presley Gerber was reported on September 20, 2026, after the Los Angeles County Medical Examiner recorded that he had died at a rehabilitation facility in Los Angeles. The information was subsequently confirmed by a representative for Cindy Crawford, Rande Gerber and Kaia Gerber.
The family has asked the public and media to respect their privacy.
A statement provided by the family representative described the period as a “very difficult and painful time.” Major outlets including CBS Los Angeles, NBC Los Angeles, PEOPLE and the Associated Press have reported the death and the family’s request for privacy.
At the time of the initial reports, the medical examiner had not released a cause of death. NBC Los Angeles reported that an autopsy had not yet been completed, while other reports similarly stated that additional details were pending.
That distinction is important because Presley had previously spoken publicly about mental health and addiction. Those public discussions provide context about his life, but they do not establish the cause of his death.
Who Was Presley Gerber?
Presley Walker Gerber was born on July 2, 1999, in Los Angeles, according to biographical reports. He was the first child and only son of Cindy Crawford and Rande Gerber. His younger sister, Kaia Gerber, later became a successful model and actress in her own right.
Presley grew up in a family closely connected to fashion, entertainment and business.
His mother, Cindy Crawford, became one of the most recognizable supermodels of the late 20th century. His father, Rande Gerber, built a career as an entrepreneur and hospitality businessman. Rande Gerber is also known as a co-founder of the Casamigos tequila brand.
Presley and Kaia grew up under considerable public attention because of their parents’ fame. Both eventually entered the fashion industry.
But Presley did not simply remain known as the son of Cindy Crawford. He developed a professional identity as a model, beginning his career while still in his teenage years.
Presley Gerber Started Modeling at 15
Presley Gerber entered professional modeling at a young age.
He was reportedly signed by IMG Models when he was 15, establishing a path that would take him onto fashion runways and into major advertising campaigns. His runway debut came in 2016 when he walked in a Moschino Resort show in Los Angeles.
His entry into modeling attracted considerable attention because of his family background. However, the fashion industry quickly began treating him as a young model with his own professional opportunities.
His early work included appearances connected with prominent designers and fashion brands. He later worked with brands including Calvin Klein, Dolce & Gabbana and Tommy Hilfiger, while also appearing in projects alongside his sister Kaia.
His career reflected a new generation of the Gerber-Crawford family in fashion.
Presley Gerber and Cindy Crawford’s Famous Pepsi Commercial
One of Presley’s most recognizable public appearances came in 2018, when he appeared alongside his mother, Cindy Crawford, in a Pepsi advertisement connected with Super Bowl LII.
The commercial revisited Crawford’s famous 1992 Pepsi advertisement, which had become one of the most recognizable commercials of the supermodel era.
In the 2018 campaign, Crawford returned to the Pepsi brand while Presley appeared alongside her. At the time, he was 18 years old.
Crawford later spoke about the experience of working with her son, recalling that she was proud to watch him during the shoot. CBS Los Angeles reported that Crawford described the experience as a mother watching her son work while they shared the same production environment.
The Pepsi appearance became one of the clearest examples of Presley’s transition from being known primarily as Cindy Crawford’s son to participating in major commercial and fashion projects himself.
Presley Gerber Worked With Major Fashion Brands
Presley Gerber’s modeling portfolio included some of the industry’s most recognizable brands.
He was associated with campaigns and fashion projects for Calvin Klein, Dolce & Gabbana and Tommy Hilfiger, among others. His work with Calvin Klein was particularly notable because he appeared in a campaign alongside his sister Kaia.
The siblings’ shared career path created a unique connection between them.
Kaia, who was younger than Presley, also entered modeling at a young age and eventually established herself as an internationally recognized model and actress.
For Presley, modeling represented both a continuation of his mother’s legacy and an attempt to establish his own place within the industry.
Presley Gerber and Kaia Gerber
Presley and Kaia Gerber were the two children of Cindy Crawford and Rande Gerber.
Kaia followed her mother into modeling and later expanded into acting. Presley, meanwhile, began modeling several years before her and experienced his own period of visibility in the fashion industry.
The siblings were sometimes photographed together at fashion events and appeared in professional projects together.
Their relationship has received renewed public attention following Presley’s death because Kaia had spoken openly about her brother shortly before his passing.
In a Vogue interview published in August 2026, Kaia discussed Presley’s long-running struggles with addiction and the impact those experiences had on the entire family. She described him as someone who was willing to be unusually open about his experiences, particularly compared with the family’s historically private approach to personal matters.
Those comments were published only weeks before Presley’s death.
Kaia Gerber Spoke About Presley Before His Death
Kaia Gerber’s comments in Vogue became particularly significant after the news of Presley’s death.
In the interview, she discussed the impact of her brother’s struggles on the family and described how those circumstances influenced her own approach to family life.
She also spoke about how Presley’s willingness to publicly discuss addiction differed from the more private approach traditionally taken by their parents.
Kaia reportedly described her brother’s openness as a lesson in being human and acknowledging difficult realities rather than hiding them.
Her comments provide insight into the family dynamic but should not be interpreted as evidence about what caused Presley’s death.
The medical examiner’s cause of death remains undisclosed.
Cindy Crawford Remembered Presley as Her Son
Cindy Crawford continued to publicly celebrate Presley during his lifetime.
In July 2026, she marked his 27th birthday on social media with a message expressing pride in the man he had become while also remembering him as her little boy. ITV News reported on the birthday message following Presley’s death.
The post is now being revisited by fans and followers following the news of his death.
For Crawford, Presley’s public identity was always accompanied by his role within the family. Although he had established himself as a model, he remained her son and Kaia’s older brother.
The family is now asking for privacy as they grieve.
Presley Gerber Was Open About Mental Health
Beyond his modeling career, Presley increasingly became known for discussing mental health publicly.
He spoke about experiences including depression, panic attacks and addiction, and he used social media to encourage more open conversations about mental health.
In 2025, he launched a social media initiative called “Mental Health Mondays.” The project encouraged conversations around men’s mental health and the difficulties that people can experience privately.
His decision to discuss these subjects publicly was notable because celebrity families often avoid discussing deeply personal struggles.
Presley instead chose to speak about his experiences directly.
That openness became part of his public identity during the later period of his life.
What Was Mental Health Mondays?
Mental Health Mondays was a social-media initiative through which Presley Gerber discussed mental health and encouraged people to speak openly about their experiences.
His posts addressed subjects connected with emotional wellbeing, addiction, recovery and the difficulty of asking for help.
According to PEOPLE, Presley shared a vulnerable post in November 2025 in which he encouraged continued conversations about men’s mental health.
The initiative was consistent with a broader shift in his public presence.
While he had initially been known primarily through fashion, he increasingly used his platform to talk about personal challenges.
That made his story relevant not only to fashion followers but also to people interested in mental health advocacy and recovery.
Presley Gerber Discussed Addiction and Recovery
Presley had also spoken publicly about addiction and attempts to recover.
His sister Kaia’s Vogue interview described his struggles as a decade-long battle with drug addiction, while PEOPLE reported that Presley had discussed his experiences with mental health, medication and recovery in previous public posts.
Presley had previously appeared on the Studio 22 podcast, where he discussed his mental health experiences and the challenges he had faced.
His willingness to discuss difficult subjects publicly meant that people who followed him were aware that recovery had been an important part of his recent life.
However, it is essential to distinguish between his documented history and the circumstances of his death.
There is currently no publicly established cause of death.
The Los Angeles County Medical Examiner had not released a cause in the initial reports, and an autopsy was still pending.
Presley Gerber’s Death at a Rehabilitation Facility
The fact that Presley died at a rehabilitation facility has been widely reported because it appears in the Los Angeles County Medical Examiner’s records.
However, the location itself does not establish why he died.
At the time of the initial reporting, the medical examiner had not listed a cause of death. An autopsy and further investigation could provide additional information later.
This is especially important given Presley’s public discussions about addiction and recovery.
It would be inaccurate to assume that his death was caused by an overdose, a treatment complication, a mental-health crisis or any other specific circumstance unless authorities establish that connection.
As of the latest reports, the cause of death remains unknown publicly.
Presley Gerber’s Final Years in the Public Eye
Presley’s later years were different from the beginning of his career.
He had initially appeared in fashion campaigns and runway shows, but his public conversations increasingly focused on mental health, addiction and recovery.
He also discussed treatment experiences publicly.
PEOPLE reported that Presley had shared his experience with ibogaine treatment and had spoken about his hopes for recovery.
The discussion of treatment became part of his broader effort to be transparent about his personal journey.
His approach was unusual for someone from a highly visible celebrity family because he did not completely separate his public image from his private struggles.
Instead, he used his platform to talk about subjects that many people avoid.
Presley Gerber’s 2019 DUI Case
Presley’s struggles had also entered the public record years before his death.
In January 2019, he was arrested for driving under the influence. He was later sentenced to probation and ordered to complete a DUI program and community service.
The incident became part of the public record surrounding his life, but it is only one part of his story.
His later public discussions showed that he was dealing with broader personal challenges and attempting to address them.
Those experiences eventually became part of the reason he began speaking publicly about mental health and recovery.
Presley Gerber’s Relationship With His Parents
Presley grew up with two parents who were already highly recognizable in American popular culture.
Cindy Crawford was one of the most famous supermodels of her generation, while Rande Gerber built a successful career in business and hospitality.
Despite that public profile, the family generally maintained a private approach to their personal life.
Kaia’s 2026 Vogue interview offered a rare glimpse into how Presley’s struggles affected the family.
She explained that the experience changed how family members viewed privacy, vulnerability and the importance of asking for help.
Presley’s own openness represented a contrast with that traditionally private family approach.
Presley Gerber’s Legacy in Fashion
Presley’s fashion career began when he was just 15 and continued through several years of modeling work.
His early runway appearance for Moschino established him as a professional model, while later work with major brands expanded his profile.
His connection to Calvin Klein, Dolce & Gabbana and other fashion names gave him a recognizable career independent of his family background.
He also participated in major campaigns with his family.
The 2018 Pepsi commercial with Cindy Crawford became one of his most widely remembered mainstream appearances.
His work with Kaia also represented the continuation of the Gerber family’s relationship with fashion.
Presley Gerber’s Legacy Beyond Modeling
For many people, Presley’s later legacy may be connected as much to his mental-health advocacy as to modeling.
His Mental Health Mondays initiative demonstrated a willingness to talk about difficult personal experiences.
He discussed depression, anxiety, panic attacks, addiction and recovery in public forums and social-media posts.
That transparency helped create conversations around men’s mental health, a subject that advocates frequently identify as an area where people may hesitate to seek help.
PEOPLE reported that Presley specifically used his platform to encourage people to keep conversations about men’s mental health going.
His approach also influenced how his sister Kaia talked about him.
Rather than portraying him simply as a celebrity child or fashion model, Kaia described him as someone whose willingness to be vulnerable had taught the family important lessons.
What Happened to Presley Gerber?
Presley Gerber died on September 20, 2026, at the age of 27.
According to the Los Angeles County Medical Examiner, he died at a rehabilitation facility in Los Angeles. His family subsequently confirmed the death and requested privacy.
At this time, the cause of death has not been publicly disclosed.
An autopsy had not yet been completed when the first reports appeared, and authorities had not released further details.
Because this is a developing story, additional information could be released by the medical examiner or the family.
What Was Presley Gerber’s Cause of Death?
Presley Gerber’s cause of death has not been publicly announced as of September 21, 2026.
The Los Angeles County Medical Examiner confirmed the location and date of death but had not listed a cause in the initial reports. An autopsy was still pending.
There has been public discussion of Presley’s history with mental health, addiction and treatment, but those facts should not be presented as the cause of death unless confirmed by authorities.
This distinction is especially important because speculation about a person’s death can quickly spread online before medical findings are available.
How Did Cindy Crawford React to Presley Gerber’s Death?
Cindy Crawford and the rest of the Gerber-Crawford family have asked for privacy following Presley’s death.
A representative for Crawford, Rande Gerber and Kaia Gerber confirmed his passing and said the family was experiencing a very difficult and painful period.
Crawford had publicly celebrated Presley’s birthday just months earlier, writing about her pride in the man he had become while continuing to see him as her son.
At this stage, the family has not released a detailed public statement about the circumstances of his death.
How Did Kaia Gerber Talk About Presley?
Kaia Gerber spoke about Presley in detail during a Vogue interview published in August 2026, shortly before his death.
She discussed his long-term addiction struggles and the effect those challenges had on the family.
Kaia also praised Presley’s willingness to be open about his difficulties, explaining that his approach differed from the family’s traditionally private way of dealing with personal matters.
Her comments are now receiving renewed attention following his death.
However, those comments should be understood as context about his life rather than evidence explaining his death.
Presley Gerber’s Impact on Mental Health Conversations
One of the most significant aspects of Presley’s later public life was his decision to discuss subjects that are often surrounded by stigma.
He did not limit his public identity to fashion.
Through social media, interviews and personal posts, he talked about his experiences with mental health and addiction.
His Mental Health Mondays project was an example of this approach.
He encouraged people, particularly men, to have more open conversations about emotional difficulties and seek support when needed.
That part of his public work may become an important part of how people remember him.
Presley Gerber: Frequently Asked Questions
Who was Presley Gerber?
Presley Gerber was an American model and the eldest child and only son of supermodel Cindy Crawford and businessman Rande Gerber. He was the older brother of model and actress Kaia Gerber.
How old was Presley Gerber when he died?
Presley Gerber was 27 years old when he died on September 20, 2026.
When did Presley Gerber die?
Presley Gerber died on September 20, 2026, according to the Los Angeles County Medical Examiner.
Where did Presley Gerber die?
He died at a rehabilitation facility in Los Angeles, according to medical examiner records reported by multiple major news outlets.
What was Presley Gerber’s cause of death?
The cause of death has not been publicly disclosed. Initial reports said an autopsy had not yet been completed.
Who are Presley Gerber’s parents?
His parents were Cindy Crawford and Rande Gerber. Cindy Crawford is a former supermodel, while Rande Gerber is a businessman and entrepreneur.
Who is Presley Gerber’s sister?
His younger sister is Kaia Gerber, a model and actress who has also established a career in fashion and entertainment.
Was Presley Gerber a model?
Yes. Presley began modeling professionally as a teenager and signed with IMG Models at age 15. He later worked with major fashion brands and appeared in runway shows and advertising campaigns.
Which brands did Presley Gerber work with?
Presley’s modeling career included work associated with brands such as Calvin Klein, Dolce & Gabbana and Tommy Hilfiger.
Did Presley Gerber appear in a Pepsi commercial with Cindy Crawford?
Yes. Presley appeared alongside Cindy Crawford in a 2018 Pepsi commercial for Super Bowl LII, which revisited Crawford’s famous 1992 Pepsi campaign.
What was Mental Health Mondays?
Mental Health Mondays was a social-media initiative Presley used to encourage more open discussions about mental health, particularly men’s mental health.
Did Presley Gerber speak about addiction?
Yes. Presley had publicly discussed addiction, recovery and mental-health challenges. His sister Kaia also discussed his long-running addiction struggles in a Vogue interview published shortly before his death.
Did Presley Gerber’s family release a statement?
A family representative confirmed his death and said the family was asking for privacy during what was described as a very difficult and painful time.
Final Thoughts
The death of Presley Gerber at 27 has brought widespread attention to the life of a young model who grew up in one of America’s best-known celebrity families but eventually developed a public identity of his own.
He entered the fashion industry as a teenager, signed with IMG Models at 15 and appeared in campaigns and projects involving major international brands. He walked the runway for Moschino, worked with brands including Calvin Klein and Dolce & Gabbana, and appeared alongside his mother Cindy Crawford in Pepsi’s 2018 Super Bowl campaign.
But Presley’s later story extended beyond modeling.
He became increasingly open about mental health, addiction and recovery, using his social-media platform to encourage conversations around subjects that are often difficult to discuss publicly. His Mental Health Mondays initiative became one of the most recognizable parts of that effort.
His sister Kaia Gerber’s recent Vogue interview provided additional insight into how his struggles affected the family and how his openness challenged their traditionally private approach to personal difficulties.
Now, following Presley’s death on September 20, the family is asking for privacy.
The circumstances surrounding his death remain incomplete. The Los Angeles County Medical Examiner has confirmed that he died at a rehabilitation facility in Los Angeles, but the cause of death has not been publicly disclosed. An autopsy and further investigation may provide additional information.
For now, Presley’s life can be remembered through the different chapters that defined him: a young model, Cindy Crawford’s son, Kaia Gerber’s brother, a member of a prominent American family and, increasingly, a person who chose to speak openly about mental health and recovery.
His decision to discuss personal struggles publicly gave his story a dimension beyond celebrity and fashion. For people who followed his work and advocacy, that openness remains an important part of his legacy.
