Ah, the era of content. Everything, and I mean everything, is now a “content.” A video, an Instagram post, even a meme about your lunch has a better chance of going viral than a well-written blog about something meaningful. But here’s the thing, Content has officially become the fast fashion of the internet, trendy, disposable, and frankly exhausting. If you’re a creator, the pressure to churn out this “content” has become a full-time job. But the real question is, Are we creating or just mindlessly following the content treadmill?
In this mad race for views and validation, we’re drowning in nonsense. I’ve noticed this shift as a digital marketer, content is everywhere, but is it good? Let’s talk about it. You’ve seen those wild Instagram trends, right? You know, the ones that make you question the sanity of the internet. Take a moment. A girl actually applied lube as a primer. Yeah, you read that right, lube! On the face! And another genius decided to mix chili flakes into their lip gloss to “plump” their lips. Well, congrats! Now you have puffy lips and possibly third-degree burns.
And just when you thought it couldn’t get any more absurd, glitter tongue because, of course, swallowing craft supplies is totally a vibe. Then there’s the classic, burning split ends to heal them. Spoiler alert: you just end up with burnt hair. Oh, and don’t forget the butt implant panties. Seriously, who’s buying that? And for those who don’t think the jawline is sharp enough? Enter the Korean V-shape tape, for an instant snatched face. Because apparently, jawlines are so last year.
Why are people falling for this madness? Simple. Insecurity is a real thing, and social media exploits it like nobody’s business. Influencers, who we don’t even know tell us what’s “cool,” what’s “trending,” and next thing we know, we’re buying things we don’t need and doing things that literally make no sense. But hey, if it gets you likes, right?
Take Mr. Beast, for example. The man’s an icon, right? He’s the most subscribed YouTuber in the world with a jaw-dropping 351 million subscribers as of January 2025. He creates videos with the single goal of making money, and sure, he’s mastered it. So, do his millions of followers make “content” just because it’s entertaining? Absolutely. But let’s not forget, its content is designed for profit. Is there a genuine desire to create or is it just a glorified advertising game? His disciples follow suit, no doubt, but not all creators are playing the same game.
I’ll tell you what, I’ve got a lot of respect for creators who get into social media to actually create something. Art influencers create art, music influencers create music. But as soon as they start talking about “content” in terms of views, likes, and algorithm preferences, it all gets flattened. What happened to the idea of creating just because you want to?
Now, let’s be clear, not all content is bad. It’s okay to experiment and jump on trends, but when misinformation or harm is being spread, we’ve got a problem. And to everyone making content, here’s a little mama wisdom: Don’t create just because an algorithm demands it. Create because it’s fun, because it matters, or because you genuinely want to. But please, for the love of all things holy, don’t create fake flexes or spread nonsense.
Mama’s Verdict:
Create because you want to, not because an algorithm says you have to. If you’re doing it for clout, good luck with that glitter tongue. But if you’re doing it because it feels true to you, then you’ve got something real on your hands. Content can be fun, but make sure it’s yours, not just something you’re feeding into a never-ending cycle of trends. You don’t need a V-shaped face to have a V-shaped life.
